Roadshow B2B BUY ITALY| Kraków, Poznań and Warsaw | 17-18-19 November 2025
Registration is closed for this event.
Roadshow B2B BUY ITALY| Kraków, Poznań and Warsaw | 17-18-19 November 2025
Professional Business Event
About This Event
Event Details
Dates
Nov 16, 2025 - Nov 19, 2025
Locations
Attendees
4 registered
Gallery
Explore moments from our events
WELCOME TO THE ROADSHOW B2B BUY ITALY 2025
The Roadshow B2B BUY ITALY is an exclusive event taking place from November 17th to 19th, 2025.
This dynamic roadshow will visit Krakow, Wroclaw, and Warsaw, connecting Italian tourism excellence with 90 qualified Polish buyers through over 900 B2B meetings.
Day 1 – Kraków | Sunday, 16 November 2025
The Roadshow begins with the arrival of Italian participants in Kraków. In the evening, a welcome cocktail will offer the first opportunity for networking and informal exchange, in a relaxed atmosphere reserved exclusively for Italian operators.
Day 2 – Kraków | Monday, 17 November 2025
The official program opens with registration and welcome coffee, followed by a rich agenda of B2B meetings between Italian operators and Polish buyers.
The day includes presentations of the Italian Regions, a Speed Business Meeting, and a networking lunch. In the evening, participants will transfer to Poznań, where a dedicated networking dinner will foster closer connections among Italian companies.
Day 3 – Poznań | Tuesday, 18 November 2025
The second business day features new B2B sessions, presentations of Italian Regions, and further opportunities for direct exchanges during the Speed Business Meeting.
A lunch will conclude the agenda before the group transfer to Warsaw. In the evening, Italian participants will enjoy free time to discover the city or continue networking informally.
Day 4 – Warsaw | Wednesday, 19 November 2025
The final day of the Roadshow combines business and networking at the highest level. After the morning at leisure, Italian operators will gather for lunch before meeting Polish buyers in the afternoon B2B sessions. Presentations of Italian Regions and a Speed Business Meeting will complete the agenda. The event will conclude with an aperitif and a large networking cocktail, bringing together industry professionals, institutions, and media representatives.
BENEFITS FOR POLISH BUYERS
What participation in BUY ITALY 2025 offers you
Taking part in BUY ITALY means enriching your portfolio of offers, discovering new destinations, and building direct relationships with reliable Italian partners.
Key advantages include:
Access to exclusive B2B meetings
- Over 40 carefully selected Italian operators: DMCs, hotels, consortia, regional boards, and service providers.
- Pre-scheduled 1-to-1 appointment agenda, with the possibility to select the most relevant partners.
- Direct dialogue with decision-makers to build quick and effective partnerships.
Connection with Italian Regions
- Meetings with official representatives of regions such as Liguria, Emilia-Romagna, Friuli Venezia Giulia, Sardinia, Calabria, Veneto and more.
- Access to structured travel packages, promotional materials, and regional sales tools.
Hospitality and comfort
- Lunch included on each B2B meeting day (Krakow, Poznań, Warsaw).
- All-day refreshment corners with snacks and drinks.
- Aperitif and networking cocktail in Warsaw with operators, institutions and industry stakeholders.
Buyer Lottery – Win a trip to Italy (to be confirmed)
- Opportunity to enter a prize draw for experiences offered by Italian sellers (e.g. stays, tours, regional packages).
Networking and visibility
- Build lasting relationships in a professional yet informal setting.
- Gain visibility as a selected buyer, both online and in the event’s promotional materials.
- Exchange ideas, inspiration and insights with industry peers.
Professional growth
- Discover new Italian destinations and niche products.
- Gather content, insights and materials to develop innovative travel offers.
- Stay updated on trends, seasonal campaigns and Italian regional initiatives.
Addtiional general benefits
- Direct meetings with over 40 qualified Italian operators.
- Lunch included in every city.
- Exclusive access to a digital platform to manage your B2B agenda.
- Free participation in the Warsaw Networking Evening.
- The chance to win a trip to Italy (to be confirmed).
BENEFITS FOR ITALIAN OPERATORS
- Access to 90 carefully selected Polish buyers.
- Reserved B2B workstations at all Roadshow stops.
- Full support for the matching process.
- Visibility among press and institutions.
- Strategic networking moments and dedicated presentations to promote your region or product.
SUPPORT CONTACTS AVAILABLE FOR POLISH BUYERS
Viola Domanski-Szabo
📩 szabo.viola@mediasol.pl
📞 +48 793 700 077
SUPPORT CONTACTS AVAILABLE FOR ITALIAN SELLERS
Alessio Racioppoli
📩 alessio.racioppoli@cciip.pl
📞 +48 517 293 165
Stefano Zedde
📩 stefano.zedde@cciip.pl
📞 +48 517 521 227
Our Partners
Proud to collaborate with industry leaders
Event Agenda
Detailed schedule of activities and sessions
Day 1
Sunday, Nov 16, 2025
Arrival of Italian participants in Kraków
Activities reserved for Italian operators only
Welcome Cocktail
An informal evening gathering reserved for Italian participants, offering the opportunity to meet fellow operators, exchange first impressions, and start building connections in a relaxed and friendly atmosphere.
Day 2
Monday, Nov 17, 2025
Registration and Welcome Coffee
Check-in and networking over coffee before the start of the business sessions.
First B2B Session
One-to-one business meetings between Italian operators and Polish buyers.
Presentation of the Italian Regions partnering in the Roadshow
Showcasing the tourism highlights and opportunities of the participating Italian Regions.
Second B2B Session
Continuation of direct business exchanges with new partners.
Coffee Break
A short pause to refresh and prepare for the afternoon program.
Speed Business Meeting
A dynamic format allowing participants to meet a wider range of counterparts in rapid sessions.
Lottery
A light and engaging activity adding a touch of entertainment to the day.
Lunch
Informal networking continues over a shared lunch.
Transfer to Poznań (reserved for Italian operators only)
Organized transfer to the second host city of the Roadshow.
Networking Dinner (reserved for Italian operators only)
A convivial dinner fostering closer connections among Italian participants.
Day 3
Tuesday, Nov 18, 2025
Registration and Welcome Coffee
Start of the day with registration and informal networking.
First B2B Session
Dedicated business meetings between Italian operators and Polish buyers.
Presentation of the Italian Regions partnering in the Roadshow
Highlighting the diverse tourism offers of Italy’s Regions.
Second B2B Session
Continued opportunities for building business relations.
Coffee Break
Short break to recharge before the afternoon program.
Speed Business Meeting
Fast-paced networking sessions designed to maximize new contacts.
Lottery
A light-hearted interlude to enrich the day’s program.
Lunch
A networking lunch to conclude the sessions in Poznań.
Transfer to Warsaw (reserved for Italian operators only)
Organized transfer to the third and final host city.
Evening at leisure (reserved for Italian operators only)
Free time for rest or informal networking among Italian participants.
Day 4
Wednesday, Nov 19, 2025
Morning at leisure
Free time for Italian operators before the official program begins.
Registration (Reserved for Italian operators only)
Check-in with registration
Lunch (reserved for Italian operators only)
Lunch ahead of the afternoon program.
First B2B Session
Targeted business meetings with Polish buyers.
Coffee Break
A short pause to refresh before continuing.
Presentation of the Italian Regions partnering in the Roadshow
Spotlight on the tourism potential and offers of the Italian Regions.
Second B2B Session
Further one-to-one business exchanges with buyers.
Speed Business Meeting
Final round of rapid networking meetings to maximize contacts.
Lottery
A moment of light entertainment before the closing events.
Aperitif
Informal networking in a relaxed atmosphere before the evening event.
Networking Cocktail
Closing reception bringing together participants, institutions, and stakeholders for final exchanges and celebration.